New Delhi India’s government has registered Kasturi Cotton produced in the country as a brand and a trademark to enable it to compete in global markets with the best cotton from elsewhere in the world.
Kasturi Cotton Bharat has been the new face of Indian Cotton over the past one year and is a joint initiative of the Textile Ministry, Government of India, The Cotton Corporation of India, Textiles Export Promotion Council (TEXPROCIL), and various textile trade bodies. Its mission is to elevate Indian cotton globally among the world’s best cotton.
Superior cotton
Cotton bearing the Kasturi mark reflect superior cotton that is traceable and sustainable.
Hitherto, the best cottons in global markets have been Giza Egyptian cotton and Pima cotton grown on the American continent.
Kasturi Cotton with staple fiber lengths from 28 millimeter (mm) to extra-long staple cotton of 35 mm are predetermined benchmarks of quality, according to India’s National Accreditation Board for Testing and Calibration Laboratories (NABL).
NABL tests and accredits products in accordance with the specifications of the International Organization for Standardization (ISO).
Kasturi Cotton, according to ISO standards, increases the softness, strength, durability and color vibrancy of textiles and is verifiable using blockchain technology.
The government’s branding and trade mark registration offers quality assurance to cotton buyers the world over, according to India’s Ministry of Textiles.
“Participation in international events have been planned for creating world-wide awareness of the Kasturi Cotton branding program,” said Kasturi Cotton Bharat, an organization set up by the Ministry for this purpose.
“Its plan includes publicity in the international markets to create demand for the brand,” the Ministry said.
(Courtesy: WAM)
